Dr Risser Ralf
FACTUM, Vienna, Austria
Professor focuses his work on attitude and acceptance matters, marketing and motive-research, driver diagnostics and rehabilitation. One of the main topics of work is the development and use of instruments that allow an adequate research on human motives as a basis for social management. A specialist on qualitative survey techniques, behavior observation, heuristic procedures like workshops etc., and group-dynamics-based creative and training measure.